The initial Dubai chocolate bar has become popular for its thick pistachio filling and Knafeh dessert-like taste

Certainly one of The explanations for your bar's surge in acceptance has actually been social networking - using a viral online video by TikTok user Maria Vehera from 2023 being cited as among the key explanations for its rise to prominence.

Dubai chocolate was launched under the identify "Can't Get Knafeh of It".[four] Without having a substantial internet marketing spending plan, Take care of relied on influencers to promote the chocolate on social media marketing, and many influencers filmed themselves striving and reviewing the chocolate.

About us At Take care of Dessert Chocolatier, we rework the art of chocolate-making into unforgettable encounters. Pushed by a passion for craftsmanship, we combine artisanal procedures with the best ingredients to generate indulgent, quality chocolates that elevate every single celebration.

Getting tried using the Lindt bar and a couple of other variations being sold in corner stores, You can find fairly a contrast.

Despite the item's accomplishment, Alani suggests "it has been a tough journey" because the pair are already Doing the job with each other full time when also increasing their two youngsters.

The first, known as Can't Get Knafeh of It, by FIX Chocolatier, is offered solely from the UAE considering the fact that 2022. It turn out to be so well-known on social media that It truly is only on sale for two several hours on a daily basis and often sells out within just minutes.

According to an Preliminary automatic DM from the corporate, the bars are exclusively accessible in Dubai and might only be purchased at two or 5 p.m. nearby time by using Deliveroo. That’s it.

In britain, the recognition of your Lindt number of the chocolate was these kinds of the supermarket chain Waitrose imposed buy boundaries of two bars for every consumer.[2]

The FIX chocolate is billed like a "dessert bar" and has to be kept while in the fridge, with a brief expiry day like many dairy items.

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You may as well see the main difference in style and texture - the first bar is almost double the width of your Lindt bar, which can be much more aligned to the size and form of an ordinary chocolate bar.

In an Aug. thirteen Instagram post, the business warned customers about videos advertising and marketing pretend resellers and price gouging.

How the bar appears to be is manufactured for social websites - within the desirable orange and eco-friendly spots in addition to The graceful milk chocolate to your crunch audio it makes if you split off a piece.